Most programs are designed to help businesses succeed in exporting focus on navigating the paperwork involved, he said, when they should start with understanding the target market.
“No matter how great your ideas (for products), you might not be able to sell them in the market,” he said.
Exporters need to ask themselves if the market has an appetite for their product, if any modifications need to be made to sell it and what laws in the importing country apply to its applications.
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